Forget Punch Cards: The New Era of Loyalty

Acquiring a new customer costs 5x more than retaining an existing one. Yet, many restaurants treat loyalty as an afterthought.

Data-Driven Rewards

A digital system like SmarTables tracks what your VIPs actually eat. Don't offer a free coffee to a wine lover. Send them a discount on their favorite Pinot Noir instead.

Gamification

Turn dining into a game. Unlock 'levels' or 'badges' for trying different menu items. It sounds silly, but it works incredibly well for engagement.

Instant Gratification

The reward should be redeemable immediately. If they have to wait 24 hours for points to show up, the excitement is gone.